Our Story
India's FirstCancer-Free Cosmetics
Treyfa is Backero Private Limited's flagship clean beauty brand — built on one conviction: Indian consumers deserve daily personal care that is both safe and effective, without toxic trade-offs.
Who We Are
Clean Beauty,Backed by Science
Launched in 2021, Treyfa is the commercial cornerstone of Backero Private Limited's clean beauty mission — headquartered in Dindigul with manufacturing in Coimbatore, Tamil Nadu. Every formula is 100% naturally derived and validated through our in-house R&D process, not just labelled "natural."
Our mission: to make toxin-free, cancer-free personal care accessible, credible, and high-performing for every Indian consumer — proving that "natural" and "effective" are never mutually exclusive.
44+
Products
2021
Founded
100%
Naturally Derived
8
Zero-Compromise Pledges
No-Compromise Ingredient Policy
The Treyfa Clean Beauty Standard
Zero Parabens
No methyl-, ethyl-, propyl-, or butylparabens — linked to hormone disruption.
Zero Sulfates
No SLS / SLES — known irritants that cause scalp and skin sensitisation.
Zero Phthalates
No DEP, DBP, or DEHP — endocrine disruptors found in synthetic fragrances.
Zero Synthetic Colours
No petroleum-derived FD&C or D&C dyes.
Zero Formaldehyde Donors
No DMDM hydantoin, quaternium-15, or related preservatives.
Zero Mineral Oils
No petrolatum or paraffin — occlusive agents derived from crude petroleum.
Zero Artificial Fragrances
No synthetic perfume compounds — a major allergen and sensitiser source.
100% Naturally Derived
Every functional ingredient sourced from botanical, mineral, or bio-derived origins.
Formulation Science
Validated In-House, Not Just Labelled Natural
Ingredient Selection
Evidence-based botanical selection with toxicological screening against INCI and IARC guidelines.
Formulation & Stability
Laboratory-scale formulation, refined through iterative testing and accelerated stability trials.
Safety Assessment
Patch testing, skin compatibility, and irritancy evaluation before any product moves forward.
Performance Benchmarking
Every formula is benchmarked side-by-side against leading synthetic counterparts before it can launch.
"If a Treyfa formulation cannot outperform its synthetic equivalent in lab conditions, it does not go to market. We never compromise on efficacy in the name of naturalness." — Backero R&D Team
Our Journey
How It Started
Treyfa launches as Backero Private Limited's flagship clean beauty brand — a digital-first, direct-to-consumer herbal care line.
Expands from pure D2C into omni-channel retail, building distributor relationships across South India.
Scales nationally with 44+ products spanning Hair Care, Face Care, and Bath & Body.
Consolidating the range with certified formulations and a dermatologist advisory panel — same commitment to purity, backed by science.
Dindigul, Tamil Nadu
A brand by Backero Private Limited
42, Interflex Complex, Trichy Road, Near RVS College of Arts & Science,
Sulur, Coimbatore — 641402, Tamil Nadu, India
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